— Branding
Social Media
Branding
Promote and communicate your brand clearly and effectively with our eye-catching design solutions. Professional logo creation and 100% customised design services to push your brand to the forefront and help you stand out from the competition.
Audio 6.02 Minutes
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Project Title
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Project Title
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Donec sollicitudin molestie malesuada. Sed porttitor lectus nibh.
Project Title
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Donec sollicitudin molestie malesuada. Sed porttitor lectus nibh.
Project Title
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— Social Media
The Importance of Branding in Social Media
Branding – an important but often misunderstood element of marketing. If you think about it, how can you properly begin any marketing campaigns without it?
Branding is about creating your business identity, whether it be online or offline. One of the key elements of branding is consistency.
Coca Cola – Quick Case Study
Let’s take Coca Cola for example. Did you know that they have a very specific shade of red and white, and will only authorise use of these – and these alone – when marketing across all their channels? Add in the font and size of font depending on which channel they’re marketing on, and you’ll find that this is a very strict set of guidelines.
Many businesses we’ve come across have developed their own logo and brand identity for their website, and at a later date, try to recreate it using another online tool. This is very difficult to replicate if you don’t know the font or colour you used initially.
Sizing Issues
Another common issue that we see all too frequently, is that the logo is rarely resized to fit within the parameters that social media channels provide. The logo is usually too big for the square, circle, or rectangle that it’s meant to fit inside, and as such, half of it doesn’t even show on platforms such as the Facebook or LinkedIn pages, or in the adverts themselves. We often wonder whether the business owner has tried to take shortcuts; or if this has been overlooked; or do they simply not know that this is needed? Either way, it doesn’t look great and it isn’t the best way to be promoting your business. That’s why we’re here to help!
Social Media Is Great For Brand Awareness
Around 78 % of small businesses owners in the UK use social media as a way of finding new customers. And why not? Writing a post and submitting it only costs you time, and not money. The only trouble with this is that, unless your followers are sharing your posts, your reach is going to be limited.
A couple of years back, Mark Zuckerburg of Facebook decided that promotional posts were detrimental to the average user’s experience, and either stopped showing them to around 80% of their followers, or pushed the posts so far down the news feeds that people rarely saw them.
Another key motivator to do this would of course have been financial – because as a result, this pushed businesses into having to pay to have their posts shown in news feeds.
It’s All About The ROI
On the flip side – let’s just stay with Facebook for now – businesses still flock to them because their return on investment is still significant. Regardless as to whether you have to pay, if you’re seeing new customers, returning customers, and positive reviews, it’s most certainly going to be worthwhile, and more importantly, profitable. You can also communicate directly with your customers here too, which makes it a very efficient platform for brand awareness, and growing your business. And this is where meaningful connections are made.
— Social:
Facebook – A Brief History
Role of Social Media in Brand Building
This brings us nicely on to the consumer. The ability to listen to customers and receive feedback on your products and services, can only help improve your service offering from those who truly matter. No longer do you have to wonder why a specific product isn’t selling – you can just ask your followers their thoughts. You can even split test a product to see which receives the most positive reviews, in order that you can then add this to your product line.
Naturally, you’ll always get complainers, but rather than feel down about a 2 star review, embrace this as an opportunity to show your professional side, by empathising with them and offering to resolve an issue (if that’s what it’s about.) Who knows, they may even increase their rating as a result of your positive intervention!
— Social Platforms
Choose Your Social Media Platforms Well
As a busy owner of a business, the last thing you have time for is to be posting daily company updates on LinkedIn, Instagram, Twitter, Facebook, Pinterest, Snapchat and TikTok. And that’s just some of them!
One key takeaway for you from this is that you should choose which social media will serve your brand the best, and to use it / them well. If your last post was at Christmas, but someone is now looking at it in July, will not encourage your potential customers to think that you’re keeping relevant.
What Is The Crucial By-Product Of Social Media Marketing?
All social media companies allow you access to your own data. Using this data is crucial in understanding what is working well, or not. In fact, it’s the main driver of any business so don’t overlook it! From clicks, to impressions, to sales, to audience types, you can find out everything you need to know to steer your business in the right direction.
Mix Up Your Messaging Across Social Media
Case Study – Made.com
No-one is going to want to follow the same company on, say, LinkedIn, Facebook and Pinterest, if the message is exactly the same. Indeed, what would be the point?!
Made.com understand this, which is why they have their CEO talking about the company updates on LinkedIn; their staff showing behind the scenes with regards to photoshoots on Instagram; and sales related messages (almost always visual) on Facebook. They understand that people want depth – they want to get under the skin of their favourite brands in order to create a deeper connection.
— Sizing
Some Freebies From Us To You!
Earlier, we spoke about image sizing, and the issues that companies struggle with. So, in order that you don’t have to go searching these out, here are the exact details you need:
No need to thank us, we’re just happy to help!
If you’d like further information on how to build your brand through social media, or to discuss social strategies, please call us now on 01270 586400.
— Clients
leading companies we have worked with
“Growthlytics strength is in his knowledge and processes of digital tasks – there’s not a question you can ask them that they doesn’t know the answer to. Focused and driven by passion for the industry, they truly are Subject Matter Experts, from whom I’ve learned a lot. First, they gains depth of insight from business owners to determine “What does success look like for you?”, then they create a strategy that best supports the business goals bespoke to that business, to help accelerate growth.
They been in the industry for many years, and covered a wide variety of industries”
Matthew Fowell
MNA Digital (Midland News Association)
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