— FAQ

FAQS – Frequently Asked  Finance Questions

How Can Finance Companies Take Advantage?

Social Listening – There are tools available to find out what people are saying on social media. Listening to comments can help you to revise your service offering, or to understand what people are talking about most, in order to prioritise the promotion of a certain product.

Google Trends – can also tell you what search requests are trending. Here you can review types of mortgages or savings accounts that people are searching for the most. This can help drive your marketing campaign in order that it focuses on the right products at the right time, to the right people.

Review Your Website – what does your customer journey through the site look like? We’ve seen a localised building society try to promote a company anniversary, but send their traffic to a page where the anniversary product is hidden on a page containing many other products. Even if you do happen to find it, clicking on the image leads to a page talking about general savings accounts! The key takeaway here is to follow the existing paths on your website, and think about – as a potential customer – whether this is encouraging you to make contact, or if you can find out all the product details easily.

Engage With Your Existing Customers – who better to approach to find out what people are saying than your loyal customer base? If you have a good social media following, why not pose a question and gather some feedback. This should be where you can find your most engaged audience, so try to encourage as much interaction as possible. You could perhaps think about offering a financial incentive for doing this. Regardless as to whether you use Facebook, LinkedIn, Twitter or something else, you’re well within your rights to do this on any social media platform. Chances are, your customers will thank you for the opportunity of having their voice heard, with the opportunity to make a difference. There’s a positive by-product to this as well, in the form of customer retention.

Monitor Your Customer Reviews – if business is slow right now, then it’s a good time to catch up on any reviews that have been left for you, whether on your Google profile, or social media, or third party review websites such as TrustPilot or Reevoo. Good reviews or bad reviews, they’re all worthy of responding to. Turn any negative comments and ratings into a positive, by leaving professional feedback that empathises and promises to solve an issue.

Blog writing – there’s no better time than during a crisis, to write an article about how to get through it. There’s plenty to be going at, whether it’s looking for the best business loan, how to deal with redundancies, or consolidating your finances. Whereas there will already be a lot of information on these topics already, simply mentioning “crisis” or “Covid 19” in the title will flag to Google and Bing that your article is topical, which means it has more chance of being found in the search results.

Brand awareness can also be created using these blog posts, as you’ll be promoting them on your social media channels. Use a search engine to find out which are the best “power words” when trying to entice somebody to click on your links.

Email Marketing is a cost effective way of reaching your target audience – as long as you’ve curated a good volume of emails, of course! Keep people informed as to any changes within your business, or with any products, and you’ll be at the forefront of their minds at the point at which they’re ready to engage.

Review Your Competitors’ Marketing Output – plunder their social media accounts, and sign up to their emails and newsletters, in order to find out what they’re promoting, and how they are approaching it. What is their tone of voice? Are they showing that they are listening to their intended audience? What promotions are they offering? How are they using images within their marketing messages? All of this isvalid information gathering, and you can use what you consider to be the best parts, and respin it into a new and personalised message of your own.

Generate better leads – the benefits of actioning points 1 through 9 above, means that you should be able to receive enquiries from people who have a higher level of intent to buy from you, or engage with your services. When you have lower business volumes, but a higher rate of conversion, this can offset the issue of reaching more people in order to win more business. This makes your marketing so much more cost efficient.