Why Should We Utilise Digital-Marketing In Hospitality?

Digital technology is booming! This has meant marketing methods are having to evolve from the traditional approach of print, to digital space – because customers spend most of their day online. Adapting your company’s marketing strategies to new, modern modes can reap many potential benefits through the combination of different online platforms. For instance, Airbnb, compared to previous leading hospitality competitors, were initially seen as a some-what unusual company. The company paved new waves in the hospitality industry by being exclusively digitally rooted online, to provide hospitality on a global scale.
Now, they have become a household name, and are very successful in their own right. We can also look to Uber and Lyft, which are ride-sharing services that are arguably a part of the industry. These companies have dominated the traditional taxi service. Many companies, like Uber, have developed mobile apps to expand their company’s online real estate. This is achieved by Near Field Communication (NFC), which further re-targets relevant content to users by hand-picking recommendations that are located nearby. Taxi companies have even followed suit, with marketing solutions such as mobile apps, in the wake of modernisation of digital-marketing.

Influencer Marketing

With direct links to social media marketing, this route utilises popular social media influencers to help expand your company’s brand awareness and reputation. In the past decade, influencer marketing has only skyrocketed! An endorsed-influencer advertisement can reach hundreds of thousands of followers – and therefore potential customers. However, this can be a tricky business. Many influencers will attempt to request a sponsorship or endorsement in turn for free accommodation or packaged-stay. Medium to large businesses can get up to hundreds of requests a day. How can your company pick the right influencers? Our team at Growthlytics will manage and filter potential influencers. We will also proactively outreach to those who will seamlessly fit into your business practices, negotiate and help build professional relationships with them.

Email Marketing

Keep the excitement alive by cultivating existing customer relationships, and form new ones, with email. As mentioned before, emails that include video links can boost engagement and click-through rates – and we can help you do that. This is a great way to directly send any new promotional deals or updated information for your customers to harbour your success.

Intelligence

Digital-marketing can allow your company to get to know who your customers are – and what makes them tick. As mentioned above, Growthlytics understand the logistics and special marketing strategies such as NFC to help you understand customer behaviour and in turn, implement target advertisements. On the other hand, we can’t forget your existing customers, which are especially important to larger companies, and returning customers can also benefit from this solution. For example, a tailored promotional package or discount will keep them coming back for more and build up customer loyalty.