2020 – The Year When Online Retail Sales Exploded

Growth of online sales was always going to increase further – we’ve seen this year on year for over 10 years now – but who would have thought that it would take a virus to really push it to the next level?

Despite issues with delivery times, which continue to improve, this is absolutely the best time in history to get your business online, or to really push your online marketing activity.

By far the biggest news to come out of who are the biggest losers from coronavirus, is Primark. Its low cost approach to selling clothes meant that it does not have the capability to sell online, nor does it want to offer shipping as it would need to add this to the cost of goods. It literally went from making £650m per month, to zero, overnight.

With the retail industry having seen one of the biggest transformations in the way goods are sold, paid for, and delivered, it’s been an exciting yet perhaps worrying journey for many. The best thing you can do to grow your business would be to leverage our vast experience within this sector to help source new leads and sales, to help increase your profitability and brand awareness. As more and more businesses step up their online activity, and more retailers shift their focus to online, it’s crucial that you review all marketing channels in order to steal a march on your competitors.

We can help you every step of the way, whether it’s designing and building a brand new ecommerce store that will showcase your products in the best light, as well as planning strong user journeys that encourage people to spend more money each time they visit. We place the right amount of focus on the mobile phone experience, ensuring that products can be found easily, images and text are clearly visible, and that the shopping cart is user friendly.

Social Media For Retailers

Never have social media platforms been more important in listening and responding to customers. With more than 3 billion people using social media every month, it’s a key driver of a customer’s experience and expectation. Facebook in particular is driving sales directly, having created the ability to sell your products directly from its platform, without having to visit your website. This is the future for other social media giants, and you can imagine that more will be following suit very soon. Using social media purely for brand awareness is now an outdated reason for using it, because it’s now transformed into a new powerful way of building your business.

Did you know that you can monitor what people are saying online, about a famous person, place, topic or product, and in real-time? There are several ways to conduct what we call “social listening”, which can help define your brand and your service offering. This will help you to find more effective and efficient ways of allowing them to engage with your brand.

Paid Advertising Using Social Media

Facebook isn’t the only social media company that provides a paid advertising model – you can also choose from Instagram, Twitter, LinkedIn, to name but a few. We’ll help you to understand which platforms may be best equipped to help you maximise your marketing budget, and to find the most relevant audiences.