— Retail

Expert Electrical Case Study

Expert Electrical are an online independent electrical wholesaler who specialise in supplying high quality electrical industrial products to consumers and trades people in the UK. They are experts in the field and adaptable to your needs.

— Natural Rankings — Expert Electrical

The Challenge

The electrical sector is in a very competitive B2B market, especially in the UK. So, the challenge was to get visibility against competitors in the industry. As independent electrical wholesalers are so popular, this brand had to differentiate itself from competitors and gain traction.

 In addition, PPC can be expensive, so we had the challenge of increasing the awareness of this brand through natural search. This can generate a better cost per acquisition and is more affordable.

Furthermore, another challenge we encountered is that electrical items and services are not really purchased through social media, as it isn’t the best converting channel for this product. 

— Natural Rankings — Expert Electrical

The Solution

So, what was the solution?

Natural search was a main focus of ours, as it can generate a better cost per acquisition, attracts relevant users and boosts credibility. This was very effective in gaining visibility for the brand and driving volume to the site. 

Another solution we focused on that links with natural search is search engine optimisation. We chose to utilise SEO as a marketing strategy in an attempt to appear on the first page of search engine results. In addition, we chose to not accelerate the brands social media sites as products do not sell as effectively through those platforms. 

— Natural Rankings — Expert Electrical

The Result

Our actions resulted in the brand gaining traction through natural search and SEO.

Throughout our time of working with Expert Electrical we have driven xxx visitors to the site over two years. Accelerating from xxx visitors a month to almost XXX. In addition, there has been a year on year increase on sales.