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Study

Retail

Downlights Case Study

Downlights is a lighting company who are dedicated to selling LED downlights. They are experienced in lighting distribution, with products ranging from cheaper downlights to more branded ones. This brand has been created with the customer as the main focus. They are confident in what they sell due to their extensive LED lighting knowledge and selection of reliable and high quality products.

Increased rankings

We worked with this brand for five years using search engine optimisation to increase their natural rankings online.

Client

Downlights

Date commenced

2016

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Challenge

 Increased Rankings  Natural Search  Downlights

The Challenge

The home improvement sector for downlights is in a very competitive market, especially in the UK. So, the challenge was to get visibility against competitors in the industry. As downlights are so popular, this brand had to differentiate itself from competitors and gain traction.

In addition, PPC can be expensive, so we had the challenge of increasing the awareness of this brand through natural search. This can generate a better cost per acquisition and is more affordable.

Furthermore, another challenge we encountered is that downlights are not really purchased through social media, as it isn’t the best converting channel for this product. 

Solution

 Increased Rankings  Natural Search  Downlights

The Solution

 

So, what was the solution?

Natural search was a main focus of ours, as it can generate a better cost per acquisition, attracts relevant users and boosts credibility. This was very effective in gaining visibility for the brand and driving volume. 

Another solution we focused on that links with natural search is search engine optimisation. We chose to utilise SEO as a marketing strategy in an attempt to appear on the first page of search engine results. In addition, we chose to not accelerate the brands social media sites as products do not sell as effectively through those platforms. 

Result

 Increased Rankings  Natural Search  Downlights

The Result

Our actions resulted in the brand gaining traction through natural search and SEO.

Throughout our time of working with Downlights we have driven near to 2 million visitors to the site over four years. Accelerating from 10,000 visitors a month to almost 60,000. In addition, there has been a year on year increase on sales.

DATA ANALYTICS AND STATISTICS

119 Monthly Conversions Jan 2014

4,059 Monthly Conversions Over a 6 Year Journey Nov 2019

Process Overview

01.

Review our case studies 

With over 15 years experience in the digital marketing industry, there are great examples of our digital marketing efforts in the retail sector. Take a deep dive into our case studies, and take this opportunity to sky-rocket your digital success.

02.

What can we do for you?

If you are currently looking to implement a digital strategy into your business, you’re in the right place. We are here to help you to steer your business towards greater success. We offer a plethora of opportunities to scale your digital marketing efforts. 

03.

How to get in touch

If this sounds like something you are looking for, contact us today! Take advantage of a free consultation, whereby you can share your existing data in the form below so that we can forge a new marketing plan for you. We will then be in touch with you within 24 hours here

What to Expect

Steve ( Growthlytics) has dedicated his career to Digital Marketing and his knowledge and skills in this area are second to none. These skills married with a solid knowledge of lead generation make him a huge asset to any online business.

DAVID BROOKS

US DIRECTOR AT MONEVO.COM

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WHAT SHOULD A DIGITAL STRATEGY INCLUDE?

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WHAT'S A GOOD CONVERSION RATE?

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WHAT ARE BRAND GOALS?

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HOW DO I STAND OUT FROM MY INDUSTRY COMPETITORS?

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HOW DO MY CUSTOMERS SEE MY BUSINESS?

Let’s Start A Project

Office

Growthlytics
Rail House,
Gresty Rd,
Crewe CW2 6EA

Contact

hello(at)growthlytics.net
01270 586400

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