— Retail
Downlighst direct Case Study
Downlights Direct is a business offering high quality lighting solutions such as; switches, bulbs and downlights, paired with expertise and advice from a very experienced team.
Google Recovery
In 2006, the brand was penalised by Google due to challenging links. Over three years we managed to help recover this brand.
Client
Downlights Direct
Date commenced
2016
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Challenge
— Google Recovery — Downlights Direct
The Challenge
We had a few challenges to overcome with Downlights Direct, the brand had lost all of their high rankings on search engine results pages. Due to challenging links, a penguin penalty hit, losing the majority of the site’s traffic. Their site was no longer on the first page of the Google search results.
The aim was to get the site back to its original state or to an even better position, this would be a challenge as the brand now had a much smaller audience.
With such a huge decrease in traffic, we faced a challenge. Do we recover this site? Or, do we restart the site from scratch?
Solution
— Google Recovery — Downlights Direct
The Solution
So, what was the solution?
We decided to continue working on the site in an attempt to recover it. We had to untangle backlinks from negative sites and disavow links that caused issues, due to the actions of the previous marketing agency, who were responsible for the account.
In addition, the solution was to scale the user journey and create informative content that will inform the purchase. As well as add great value to the start of the sales funnel including; FAQs, video step by step and video download etc.
Result
— Google Recovery — Downlights Direct
The Result
Our actions resulted in the brand gaining traction through the Google recovery.
Our solution to this challenge reaped great results. Between 2012 and 2016, the site began to improve and between 2016 to 2020, traffic to the site multiplied by 1000%. This is hovering around xxx per month.
Process Overview
Review our case studies
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02.
What can we do for you?
If you are currently looking to implement a digital strategy into your business, you’re in the right place. We are here to help you to steer your business towards greater success. We offer a plethora of opportunities to scale your digital marketing efforts.
03.
How to get in touch
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What to Expect
Steve ( Growthlytics) has dedicated his career to Digital Marketing and his knowledge and skills in this area are second to none. These skills married with a solid knowledge of lead generation make him a huge asset to any online business.
DAVID BROOKS
US DIRECTOR AT MONEVO.COM
WHAT SHOULD A DIGITAL STRATEGY INCLUDE?
WHAT'S A GOOD CONVERSION RATE?
WHAT ARE BRAND GOALS?
HOW DO I STAND OUT FROM MY INDUSTRY COMPETITORS?
HOW DO MY CUSTOMERS SEE MY BUSINESS?
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Office
Growthlytics
Rail House,
Gresty Rd,
Crewe CW2 6EA
Contact
hello(at)growthlytics.net
01270 586400