— Increase Your Sales
Best content marketing agency to help drive traffic, generate Leads and build brand awareness. Engage with audiences and improve sales with professional content marketing.
Audio 6.52 Minutes
— Content marketing
What is it, and why do you need it?
Content marketing is an integral cog within the mechanics of your overall Inbound Marketing strategy. Normally when people think about “content”, they think only of the written word – paragraphs of text on a page. But content marketing covers so much more than that, and to not understand the scope that a content marketing strategy can provide, would not only limit your business ambitions and narrow your audience, but it would also rob you of something that marketers call “earned” website traffic.
CONTENT MARKETING PROCESS
Determine your goals: The first step to content marketing is to understand what you want to achieve whether that be more leads, increase brand awareness, build customer relationships etc. From this you can determine what message you want to put across, how to tailor this message to your goals and determine who you targeting this content to
Data collection: Now you know what you want to talk about it is important to gather information on your target audience through surveys, questionnaires, remarketing/ internet cookies etc. This will allow you to get a better understanding of the specific areas your target audience needs help with and how your brand can offer a solution. It is vital that you also optimise your SEO reach by implementing relevant keywords into your content.
Create your content: Now it’s time to create your content. Use the information you have gathered to guide your content, ensuring you are meeting your goals and addressing your audience’s needs. Make sure your content is easy to read, gripping and enriched in value. Once you have written your content it is important to know which format to present it in (e.g. infographics, videos, how-to-blog, ebook etc) – it will be clear which format is best suited for your audience from your data collection. Once all of these steps are completed its time for your content to go live!
What to Expect
Steve (Growthlytics) has dedicated his career to Digital Marketing and his knowledge and skills in this area are second to none. These skills married with a solid knowledge of lead generation make him a huge asset to any online business.
US DIRECTOR AT MONEVO.COM
What is content marketing in simple words?
What is the role of content marketing?
What are the benefits of content marketing?
What is a good content strategy?
What are the types of content marketing?
“Earned”? Let me explain.
So you may be spending some money to advertise your company on Google, Facebook, or somewhere else right now, but what if we said there was an alternative to driving significant numbers of people to your site, in a way which unencumbers you from the constant monthly payments to these behemoths? Paid ads are a powerful thing, but you don’t want to be relying on this strategy alone, and forever do you? As soon as you stop spending on paid advertising, your business will no longer be found that easily. Therefore, to ignore or simply to be unaware of these alternative ways of driving traffic means that your ability to scale your business will take significantly longer than you might hope.
This is why so many businesses turn to content creation, in all its beautiful guises. Creative writing is a part of it, of course, but you can also create content which sits within memes, GIFs, videos, images, and banners.
The best content marketing strategies start with planning
Followed by great content that resonates with your intended audience. For example, you may want to create a “how to” video (also called “explainer videos”). You may first want to write down a script for you to follow, in order that you remember to cover every aspect of the information you wish to convey. By doing so, you can also then write this up as subtitles for the video, to help people who are hard of hearing, or may be sitting on a noisy, crowded train. And for those who have poor or intermittent internet connectivity, you could also write this up as an article to sit on your Blog page. This means that you’re not missing out on any visitor who wishes to take advantage of your knowledge, and that the message is reaching out to all who wish to see what you have to say, across whatever platform, such as mobiles and desktops, and wherever they might wish to consume this media.
— Quick Question:
What’s the benefit of content marketing?
Ultimately, the writing, creation, and uploading of engaging content will not only win you new business, but it will also signal to Google that your website is worthy of a boost in the search engine results. The more authority you showcase, will help to generate
- Appreciation of your time spent sharing your knowledge and skills
- Increased time spent on your website, and the channels on which the information is presented
Why is this important? Because Google’s entire business is based on relevance – imagine if you searched for men’s t-shirts, but the results showed you women’s shoes? Google probably wouldn’t be where it is today! So they very much understand relevance, and its importance. As a result, if people are spending more time reading or listening to your content, this will increase Google’s perception of your business, and will effectively lead to you being found more easily. “Time spent on page” is a metric that all analytical marketers look for when analysing data, and the longer people spend interacting with your online content, the more likely Google are to give you a push up the ranks.
— Brand Awareness:
Content that resonates with an audience can likely mean that they will Like and Share it…but not only this. They will also write positive reviews, and these reviews will encourage people to increase their trust in your company, and we call these people “Brand Ambassadors”. What this means is, that they are influential in encouraging other people to buy from you.
Creating content can take a lot of time and creativity, both of which you may be starving for, because your time is spent managing your business, not learning how best to promote it! Many people give up when they find that their content, which they’ve taken so long to create, only musters a couple of likes on their Facebook page, for example.
So let us ask you a question – how often have you viewed or read content which you thought was useful, then tried to apply it… only to think that actually, it’s quite complex and you could probably use a helping hand with it? You then reached out to that company for assistance, and hired them. This happens frequently, when sometimes there can be so much information to absorb, that you’re now happy to pass this work on to someone else. And you at least have an appreciation and basic understanding of the work that is to be carried out.
There’s also the benefit of an important by-product
This is where Growthlytics can help
We consult with you to discover what pain points your potential customers are experiencing, and how your company helps to resolve them. We’ll help to build on your brand’s authority by finding and reaching out to your target audience, with content that resonates.
Before we do anything, we’ll take a look at the marketing channels where you’ve been promoting yourself thus far, because there will likely be some highly useful data that we can use to help grow your business. Whether this is through your overall website traffic, or reviewing levels of interaction from Facebook posts, we’ll help you understand how to build on your existing efforts, or if necessary, to take a different approach that will enhance your engagement and build a brand worthy of a loyal following.
We mentioned at the beginning of this page that Content Marketing is just part of an overall Inbound Marketing strategy. To discuss how much more we can do to help you create and promote rich content, contact us today to get started.
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