—Email marketing brings in £44 for every £1 spent
Email Marketing Campaigns
Email Marketing – easily one of the most effective marketing strategies available. How often have you bought a product or service from a company, only to be sent regular emails in the days and weeks that follow? And how many of those emails have you been persuaded to open, by promise of great deals and offers?
Audio 4.41 Minutes
How to Grow An Audience by Email
Email marketing isn’t purely for the realm of the multinational corporations – far from it!
The main reasons why this strategy is adopted by so many companies across the world, is due to the fact it is comparatively low-cost versus other marketing channels such as PPC (Pay Per Click), and Search Engine Optimisation (SEO), and it has high rates of success.
Email Marketing Step By Step Process
Email Marketing is where Growthlytics excels. We design email templates that keep your brand guidelines at the heart of everything that we do, and write compelling content that encourages people to open and read the email that’s been sent.
What makes Email Marketing So Powerful?
Primarily, email marketing can help to target customers who have previously purchased from you, or acquired your services.
“74% of digital marketers rank email marketing as the #1 digital channel for the healthiest Return On Investment.”
Keeping customers informed with your company updates and offers not only generates brand loyalty, it keeps you at the forefront of their minds.
It also encourages social proof, where this band of loyal, engaged customers are happy to leave positive reviews across social media channels, as well as Google, TrustPilot and other review-based websites. This in itself piques curiosity from others, which in turn creates free traffic to your website.
Email Marketing What to Expect ?
Steve ( Growthlytics) has dedicated his career to Digital Marketing and his knowledge and skills in this area are second to none. These skills married with a solid knowledge of lead generation make him a huge asset to any online business.
US Director At Monevo.com
What are the steps of email marketing?
What makes a successful email marketing campaign?
Does email marketing really work?
What is Direct Email Marketing?
Why should I use email marketing?
In order to get started, you’ll need to have your own lists of customer contact data ready. Marketing companies generally don’t provide email marketing lists, because despite the fact the people on these lists may have acquired a product or service that is very similar to the one you offer, they haven’t interacted with you directly, and as such, initially may not be as trusting of your brand. (Trust develops over time, as with friendships). The only way you will achieve the best results, is to use your own data.
Growthlytics will work with your data in order to segment people into relevant lists. By doing this, we can be sure to send emails that appeal to people in a certain demographic, or to offer related products and services to those they have already acquired from you.
One important point to note is that we work in accordance with GDPR rules and guidelines, always ensuring you are compliant with the law.
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Bespoke Email Templates
Our in-house graphic design team are well versed in creating eye-catching email templates, which will ensure that when viewed, they give genuine encouragement that the email recipient should click through to the website to read more information.
Whatever your marketing goals are, we will work closely with you to understand them, and translate them into email marketing that powers your business to the next level.
We’re not precious about our designs – in fact, we actively encourage your feedback, and you will also have the opportunity to tweak some of the templates, should you wish to do so.
How do you know which email headlines are going to resonate best with your customers? What type of call-to-action is going to encourage your readers to open the email? And what is the best time of day or week to send them?
You could also ask us the same! Well, the answer is that we get to find this out through testing different variants. Generically speaking, all forms of marketing are about testing, so we need to run several campaigns in order to see which method works best. The longer that you run email campaigns, the more data you generate that is specific to your business, then the more impactful we can make the campaigns.
Data is in Growthlytics’ DNA – we live and breathe it! We understand that our clients want to know and understand which campaigns fared well – and which didn’t. Our approach is very transparent, so we’ll be giving you all the facts at your fingertips in order to fully understand how much revenue each type of campaign generated. You can expect deep-dive reporting on a monthly basis, and reporting in formats that cut through the jargon.
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