— Social Media
Agency Services Offered For SEO
SEO or Search Engine Optimization involves the implementation of high quality strategies and campaigns to maximize your online visibility in the most competitive business sectors.
Audio 9.42 Minutes
— SEO
What Is SEO?
Search Engine Optimisation (SEO) is a tool that is used to make online web pages easier to find, categorise and organise. When a potential or returning customer browses the web, they could be bombarded with irrelevant, non-specific or competitor’s web links. In order to rank higher in the competitor pool, your company’s links and name must be at the top of the relevant search engine results page (SERP). Most industries are built on thousands to hundreds of thousands of businesses, so therefore making SEO an essential aspect of your company is a very crucial digital marketing strategy.
Globalisation
Did you know that every month, 14 billion searches are made? That’s a lot of individual searches! Globalisation is a term thrown around a lot these days, but it really is so vital to the economy and marketing industry. Now, most companies will tank unless they have an online platform. That means more and more companies can reach countries all across the globe. Now – imagine your company has even 0.0001% of the 14 billion monthly searches, that still a whopping 1.4 million searches!
How SEO can help
A proper, well established SEO will bring you the best out of customer pools. This is because a good SEO strategy, if done well, can make your website rank on the first page. Over 73% consumers utilise search engines to locate information about local businesses. Nearly 90% of consumers will search for online reviews before deciding to buy a product online or in-store. This really highlights the importance of not only having an online presence but ensuring your company does not get lost in the fold.
SEO is not static
Before taking SEO onboard, you must first understand the structure and complexity that is SEO. Firstly, Google, the most well-known search engine out there, relays thousands of updates on their algorithms each year. What does this mean? This means that not only the SEO but also digital marketing’s landscape itself is constantly adapting and changing.
Becoming one of the best
In order for your company to reach high levels of searches, it has to rank significantly on the SERP, must carry out successful social media and website marketing, have successful Pay Per Click advertising (PPC) practices and much more. The success is in reach, but it takes a whole lot of constant, developing and improving work to get there.
Now, reaching the top isn’t sufficient enough, like mentioned above, search engines are constantly on the move. Being the best one day may not be the case tomorrow. It’s therefore also really important to not forget with algorithm updates and industry changes, nothing is ever the exact same. That is why to be able to not only be the best but also to maintain that status takes expertise – and this is where we come in.
SEO Process
Understand your audience and their search habits: Your SEO efforts are determined by your audiences search habits, it’s important to have a detailed understanding of your customer base and what they are searching for. This allows you to understand which keywords you want to rank for and what sort of content would be suited for your audience.
02.
Optimise your website: Once you have a good understanding of your customer base and how you want them to find you on Google, it’s time to optimise your website so that your site ranks higher in Google results. This could include adding internal and external links to your website, restructuring some pages, optimisng your content with relevant keywords such as blog posts and webpages, creating new content targeted at your audience.
03.
Maximise customer conversions: A common mistake is to assume that if your page is top ranking in Google that you automatically generate more sales and profits, however this is not always the case in reality. This step is often overlooked but vital for improving your business sales.
What to Expect
Steve (Growthlytics) has dedicated his career to Digital Marketing and his knowledge and skills in this area are second to none. These skills married with a solid knowledge of lead generation make him a huge asset to any online business.
David Brooks
US Director at monevo.com
What is SEO?
How can SEO help?
What are SEO tools?
What is SEO in marketing?
How can seo benefit your business?
— Project
Our Team
Here at Growthlytics everything we do is SEO. Our team is composed of industry experts with up to decades of experience under our belt. We understand that the ever-adapting digital marketing industry is daunting, but if navigated effectively and efficiently, we can help support your company to ultimate success. We, like the industry itself, are ever-changing. This can really testify to our quick-thinking and creative mindsets. We constantly update our own practices, integrating new strategies into our existing ones daily. Not only are we experts in digital marketing, but our company prides itself on diagnosis and strategy. Our know-how can tailor the perfect set of solutions for your company. We also are proud collaborators and will support the project and yourselves throughout the entire process. If you would like to find out more about our services read on!
Want a quick taster of what we offer? Here’s a brief overview of what our company can do for you:
- Consultation and Project Management
- Competitor Research
- Customer Research
- Keyword search
- Website Optimisation
- Backlink Analysis
- Content Creation
- Social Media Management
- Campaigns and Promotions
- Publishing
- Conversion Rate Optimisation (CRO)
- Constant Project Support
What we offer
1. Consultation phase
First and foremost, our consultant team will provide your company with all the options. We will help educate and get a ‘feel’ of what your company’s needs and goals are through extensive discussion and casual chats. In order for any project to reach the desired outcomes, we must collaborate effectively in the first initial stages. We’re not just here for the outcome, we are here to support you throughout the entire process – so that starts from the beginning.
2. Research phase
In this phase, our industry leading experts will conduct research in both the competitor and consumer markets. We deal with SEO as a science – that is there is general formula for why some website rank higher and some don’t. Every company may also have different types of customers, and therefore behaviour. The GL team will also conducts necessary research to better understand your target audiences. If anyone knows how to look for the right information, compile and summarise – its us.
SEO
3. Website Analysis Phase
This is where the strategy will start to formulate. After research, our team of professionals armed with the right experience will carry out very comprehensive website analysis to uncover the current issues and areas to improve of your website. The GL team will develop a website audit to systematically and properly to diagnose the gaps the current online platform.
4. Key word search Phase
Alongside the preliminary stages, our team will also integrate information on traffic volume, relevancy and other statistics to compile a list of keywords that our team will use to maintain the project lifecycle. This phase will also be ongoing, therefore, and once the project is finished the keyword list may be different – but it will be as up-to-date as possible.
5. Website Optimisation Phase
We then will apply the most relevant and appropriate tools to tackle the areas of improvement your website will have presented. Some of the strategies we will undertake are (but not limited to):
- Sitemap optimisation
- Implementation of new information architecture
- Metadata optimisation
- Correction of 404 errors
- Correction of faulty front end code
- Correction of other front end errors flagged up in Search
- Console such as mobile compatibility issues or slow loading times
- Internal anchor text optimisation
- Canonical tags (checking, implementing or removing)
- Implementation of 301 redirects
6. Backlink analysis (Ongoing) Phase
It is really vital to conduct backlink analysis to identify link spam. However, Google have improved some link spam recently, where they ignore some of this and delete any factors relating to ranking in the process. Our team will ensure this is taken on board, along with constant updating in the process. We will also ensure internal backlink analysis is also conducted. This ensures that the network of links within your website is linking to the priority pages rather than the lower priority pages.
7. Creation of Content Phase
Along with other leading experts, GL also have a team of
strong-willed and talented copywriters in-house, who will either generate new
content or consult and develop existing content. Don’t worry – we have this
covered too.
8. Google Business
GL will also assist you on the google+/Google My Business listing. We will not only help create one, but also ensure constant optimisation
9. Social Media
Social Media campaigns are also incredibly important for SEO. We can help recommend, design and implement an appropriate social media campaign to assist with the SEO marketing strategy. This can be implemented throughout any stage of the project life cycle. There will be differences between projects, and GL will ensure the timing is perfect.
10. Constant Project Support
Like mentioned earlier, we want to support you throughout the entire project lifecycle. We believe that it is crucial to not only evaluate the outcomes, but that occurs constantly throughout the process. Anything that needs extra attention, improvement or extra analysis, we do this immediately and efficiently. Through this, the project cycle will always be constantly updating and developing, and your company will only reap these benefits.
11. Conversion Rate Optimisation (CRO)
Converting visitors to customers can be unknown and challenging task. Although mentioned in the first few phases, analysis will occur at every stage. This is even more applicable to an ever-changing industry. GL will utilise our tried and tested software such as Google Task Manager, to enhance your website’s capability to convert casual window-shoppers to real customers. This will also be an always ongoing phase.
Want to get in touch?
Please note, even during the Covid-19 pandemic, we are still running business as usual.
Please feel free to contact our team at hello@growthlytics.net if you’d like to start a discussion on what Growthlytics can do for your company. Looking forward to speaking with you!
Let’s Start A Project
Office
Growthlytics
Rail House,
Gresty Rd,
Crewe CW2 6EA
Contact
hello(at)growthlytics.net
01270 586400