— Full Service Advertising Agency
Paid search marketing campaigns are an extremely effective way to grow your online presence and generate quality brand awareness.
One of the most efficient and cost effective ways of promoting your business online, is through Pay Per Click (PPC) advertising.
Over 90% of smaller businesses will significantly increase their advertising investment in social media in the next year?
Retargeting, in general, involves online advertisement which has targeting strategies for potential/ returning customers
There are so many benefits for organic traffic and natural search in helping generate success for your business. As well as the above, other benefits include trust, credibility, inbound marketing and high ranking within search engines. In addition, boosting organic traffic can be done by implementing long tail keywords and creating high quality content.
Paid search is important in reaching business goals, whether this be selling more products, expanding an email list or increasing product awareness. Google ads campaign manager helps to research and bid on keywords relating to your services or products. There are several ad-targeting tools that can target for example, web visits, time, language, location and device.
Moreover, paid search and traditional marketing is dissimilar as potential customers can come straight to you when seeking a specific service or product that you offer.
With paid search, results are evident quickly with the keywords that you are targeting. Whereas, with SEO this may take longer to increase search visibility.
In addition, using Google Ads an effective campaign for paid search can be started within a couple of hours. Although, the paid search campaigns can be quickly created, they do need to be optimised and monitored regularly to ensure positive long term performance.
Looking to grow & scale your businesses? We blend strategic SEO with value driven content marketing, adding digital PR as the engagement driver.
The most efficient & cost effective ways of promoting your business online, is through Pay Per Click (PPC) advertising. There are many benefits of doing this, find out how here?
We create highly detailed & tailored go-to-market strategies for all digital channels to spread the risk across multiple traffic drivers to understand what really works? Lower risk , convert more and hit targets
Optimization can be flexible as all aspects of an advert can be managed such as, ad copy, landing page and keywords. The campaign manager can determine what is working for your ad and what is not depending on your accounts data. These optimisations can be applied to other ad copy or landing pages. Google ads also offer A/B testing alternatives.
Using Google Ads means you will not waste money on users’ impressions who will not be engaged with your advert as you only pay when your ad is clicked on. There is also no minimum spend requirement for Google Ads. Paid search is a good option for smaller businesses managing a small budget.
Often there is a high cost per click in relation to campaigns with paid search compared with display ads. However, there is usually higher engagement since users seek information that is relevant to an advert in the search engine results. When determining your strategy for digital marketing it’s important to take into account that no company has the same needs.
Google Ads enables you to analyse and measure the results for each advertisement, user and keyword. Linking Google analytics and your campaigns can also help you to analyse what is working for your campaigns and what isn’t. Specific goals can also be tracked such as page visits and form completions and the performance of each variable can then be determined.
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