PPC Services Our Agency Offers
One of the most efficient and cost effective ways of promoting your business online, is through Pay Per Click (PPC) advertising. There are many benefits of doing this, but in terms of cost, you don’t have to pay when someone sees your ad – only when someone clicks on it; hence the name Pay Per Click.
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Even when they don’t click on an advert, they are still exposed to your brand name, therefore the more they become familiar with it, the more likely they are to eventually click on your advert.
It is then the job of your website to convert them from being a website visitor, to a customer. This could either be through contacting you by phone or contact form, or making a purchase.
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The other major benefit is that as soon as your campaign is live, your website link is placed straight onto page 1 of the search results!
How Does PPC help discover new audiences for your business?
The alternative strategy to PPC is Search Engine Optimisation (SEO). This is more of a long term strategy where you choose specific keywords and phrases for which you would like to be found naturally in search engines. However, the work involved is more time consuming, and very competitive.
Companies that combine the two strategies experience the best of both worlds – looking after the long term future of the business, as well as instant gratification of being found on page 1.
With PPC, you can select as many words or phrases as you like, which are relevant to your business niche. The words selected would also align with what people are typing into search engines, in order to find a business like yours.
This means that you attract the most relevant people – those who are most likely to make contact, or buy from you.
There are several Pay Per Click platforms to choose from, the most popular of which is Google Ads. This platform offers multiple advertising methods;
The products that appear in the sponsored search results right at the top of the page, usually above the text adverts. They show products with the price, image and company name.
Banner advertising which can contain simply text, images, or a combination of the two.
Google Ads account.
All of this can be created through one Google Ads
It would, however, be limiting for us to simply talk about Google, when there are other PPC providers available. These are;
video advertising where people watch an advert prior to watching the video they’d selected.
The ability to retarget people who have previously visited your website and are aware of your brand. This is a powerful option, as people are already familiar with your site, and therefore people who return.
Microsoft Ads -previously Bing Ad
The PPC provider you choose depends heavily on your business aims. What type of audience are you trying to reach? Where does your typical customer live online? What types of businesses are you looking to target?
As a well established and experienced PPC agency, we can assist you with all these different options. We will discuss your business goals in depth prior to making a recommendation as to which PPC providers you should use.
Growthlytics as your PPC agency?
In the wake of Covid-19, increasing volumes of people are turning to businesses online, as there is limited or no capacity to visit them in-store.
This represents an unprecedented opportunity for you to find new customers, who might otherwise have turned to their usual suppliers. But to run a successful campaign that finds the right audiences, while minimising wasted spend, can be challenging. The real key to success is the ability to understand the data that the campaign brings, and this is where Growthlytics excels. We’ll analyse and interpret this data to create campaigns that perform, and present the data back to you in a report that is simple, concise and easy to understand. This helps remove any stress or anxiety of managing the marketing activity yourselves, while giving you confidence that your marketing budget is optimised as fully as possible.
More Reasons Why You Should Choose Growthlytics As Your PPC Agency
We provide a full, free consultation in order to understand what you’re looking to achieve as a business
We’re here to drive results and a healthy Return On Investment
Our focus is always on our customers as the number 1 priority
We believe in regular communication with all our clients
Our approach to each client is always bespoke in nature, because we understand that every business is different
We are PPC experts with decades of collective experience
We plan, manage and lead all marketing activity, and provide meaningful insights
We are approachable, friendly, and you’ll enjoy working with us!
For more information about our PPC services, get in touch with us today and see how we can help to drive your business forward during these uncertain times.
Need a better PPC strategy? Using our agency PPC strategies this year, including A/B testing, landing page design, similar audiences, ad extensions …Smart targeted advertising and measurement start with strategy and planning. Likewise, this is best undertaken on a platform like Google AdWords
One of these enhanced options involves bid strategies that automatically adjust your bids based on either clicks or conversions. PPC vs. CPC
PPC Marketing Plan
PPC Keyword Strategy
Pay Per Click
PPC & Retargeting
Dedicated PPC Agency, Passionate About Performance
Growth & Reducing Waste. Award Winning Premier Partner Agency Providing Clear Advice That Gets Results!
Dedicated PPC Agency, Passionate About Performance, Growth & Reducing Waste. Award Winning Premier Partner Agency Providing Clear Advice That Gets Results!
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