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Paid Search

Retargeting

Leading retargeting strategies that help you turn your passive viewers into active customers.

What Is Retargeting?

You may be wondering what retargeting is. Well – it’s in the name! Retargeting, in general, involves online advertisement which has targeting strategies for potential/ returning customers in which they have interacted with your website. For example, if a user has clicked on a product you are selling, a cookie is set within their browser. From this, the information is yours for the taking to then – retarget – advertisements for repurchases, or to provide them with extra information to transfer window shoppers to actual customers!

Did you know that retargeting can increase returning customers by 25% to complete a purchase? Also, according to Wish pond, click-through rates (CTR) with retargeting is ten times more than regular display ads.


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Agency   

Retargeting

Where Are The Ads Placed?

These retargeted ads are placed by other third party sites, such as the Google Display Network. This means that your network and outreach expands so these potential customers can view your products mores. Your company’s exposure, therefore, increases.

Services

Services

What Are Off-Site and On-Site Events?

Retargeting can be generally split into two subcategories: off-site and on-site events. Off-site strategies involve targeting ads towards users who have not previously interacted with your website. Thus, this strategy aims to recruit new customers.

Onsite involves those who have visited or interacted with your website/ products. However, they may have not clicked the ‘buy’ button just yet. What does this mean? This indicates that there are an array of different routes to tackle, either independently or at the same time. You could say these routes provides a more ‘targeted’ approach!

How Is This Different To Remarketing?

You may be wondering how retargeting differs from remarketing. Well, from a professional perspective there is a lot of overlap between the two forms within the digital marketing sphere. Both approaches share the same aim to increase the potential of an online user to buy your company’s products. However, the difference lying in the type of strategy – or how they accomplish results. On one hand, remarketing tackles only those who have interacted with your company in the past. They focus on email campaigns, and other, more traditional marketing methods.

Retargeting paints a broader stroke – this method focuses on paid advertisement that can come in any variety, and also can also reach those who have never interacted with your company’s website. This can really testify to a more adaptable approach that is retargeting.

However, it is not fair to say one is better than the other. Every situation must call for a different digital marketing strategy, one that has a perfect fit for the issue. This doesn’t mean to only use one or the other!

What We Offer

The differences between remarketing and retargeting only scratches the surface of why diagnosing an issue and finding the right marketing implementation is so important. Knowing when, how, who and what to do in this situation can be confusing and daunting. Also, there may be hidden benefits or hidden costs when it comes to digital marketing strategies like retargeting.
This is where we come in – here at Growthlytics, we know what we’re talking about – and we know how to make a change. If you want to find out more on how our company can help yours, read on!

Here is a brief overview of what we offer as a professional, dedicated brand. We are experts in the digital marketing industry, and our team equipped with years of experience in the industry can only prove that.

1. Visitor Conversion
2. Build you an asset
3. Building your brand
4. ROI and Costs
5. Already Converted Visitors

Visitor Conversion

Our retargeting strategy has been cultivated over many years, constantly adapting to new changes in the industry. It’s a robust, proven strategy, with cross-channel growth. We – love – numbers, and everything we do is driven by data. Our service utilises millions and trillions of data points to aid your company in understanding intent and preferences. Our service constantly learns and monitors what your customers are doing.

For retargeting, the outreach will focus on mainly those who have interacted with your online platforms before. There are also one-time visitors who may have not completed a purchase just yet. With this, our team will help diagnose not only your visitor pool, and if they are mainly one-time visitors, but also a tailored strategy to retarget ads for these individuals time and time again.

There is also an option to retarget advertisements to those highly affiliated with your brand with a more reasonable cost. This will highly increase your potential conversion funnel – and we’ll help you with that.
Our technique is legendary – we ensure each user has their individual and personalised online experience, to really capture new audiences. The solutions are easy to use, so we do all the backstage work for you. Not only that, but our services can be fine-tuned for your needs. It’s important to understand who is interested in your brand, and we let that drive the right implementation.

Building an Asset

Retargeting, as mentioned above, is not a standalone method. With SEM and SEO strategies, retargeting really comes hand in hand. For example, if your company has a consistent flow of organic (not paid) users on your site, it would make sense to widen your own retargeting list for these visitors. This can be really useful if your visitors are mainly one-timers.
Another way to build an asset through your audience is through retargeting pixels. This involves monitoring your landing pages (where your ads are placed) to obtain a valuable asset of your spending. This can be a great way to predict and monitor longevity of value through budgeting.

Nevertheless, any way of building an asset of your audience through retargeting will differ from company to company. This means your individual company will have a unique set of gap in your current conversion funnel, audience type and so on. Here at GL we will focus on you and ensure that whatever we decide to implement is the perfect fit to bridge that gap, earning and reaping success.

Agency

SEO Training

Building Your Brand

Retargeting is a very common misconception. The lay audience tend to not know what it is and when an ad is a retargeted ad or a regular one. Most people will perceive your brand as a high quality and one that has a huge budget for ads if they think they see them everywhere. When in reality, theses were targeted for them.
What is the outcome? You gain trust and awareness in the right places. So, in this case, our team at GL can really help you build your brand, through those who are best fit for your company, through retargeting.

Higher ROI

If a campaign has an element of retargeting, this is becoming actually much more cost effective. Who doesn’t want to save, while targeting those most likely to purchase a product? Many marketing experts believe that retargeting is a golden strategy in ad display. However, this isn’t all sunshine and rainbows, attribution models can provide us with a more analytical insight to exactly how positive retargeting can be.

On the other hand, customer engagement can really increase drastically when retargeting ads. CTRs tend to increase three to ten times higher – when compared to the industry average. As retargeting costs – having many benefits, like higher CTR and ROI can really make the difference.

Therefore, the benefits are there, but this doesn’t mean to throw this strategy out there and see what happens. As mentioned, attribution models and other analysis can help use diagnose the cost benefit procedure. That’s why having experts on your side can really increase the effectiveness of any advertisement campaign, not to mention retargeting specifically.

Converted Visitors

‘Thankyou’ pages can really build your audience list, bringing them back for more. Being successful once with converting a customer is great, but you’re going to want to do that multiple times with the same consumer.
It’s important to nurture these returning visitors, therefore. We will tailor and formulate a unique and cost effective cross-channel retargeting campaign for both new visitors and converted visitors.
Also, once a successful transaction occurs, it doesn’t end there. With our service, our technique and solutions reach all types of devices and platforms, to drive that brand experience home.

 

Project Management

At Growthlytics – we first listen. We understand first we need to discuss all your voiced concerns, goals, and tribulations. We then start by looking at your existing logo/ content (if you have one) and organise how to reach those goals you would’ve discussed.
Collaboration is also a key factor in the success of a project. Every company has their own style of working, not to mention different timelines, goals and needs. So, no matter how involved you want us to be – we’ll be on call to work as collaboratively as your company sees fit.

 

Want To Get In Touch?

Please note, even during the Covid-19 pandemic, we are still running business as usual.
Please feel free to contact our team at hello@growthlytics.net if you’d like to start a discussion on what Growthlytics can do for your company. Looking forward to speaking with you!

Portfolio

Our Latest Work

Project 1

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Project 2

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Project 3

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Clients

leading companies we have worked with

“Growthlytics strength is in his knowledge and processes of digital tasks – there’s not a question you can ask them that they doesn’t know the answer to. Focused and driven by passion for the industry, they truly are Subject Matter Experts, from whom I’ve learned a lot. First, they gains depth of insight from business owners to determine “What does success look like for you?”, then they create a strategy that best supports the business goals bespoke to that business, to help accelerate growth.
They been in the industry for many years, and covered a wide variety of industries”

Matthew Fowell

MNA Digital (Midland News Association)

 

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Rail House,
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01270 586400

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