— Retargeting

Where Are The Ads Placed?

These retargeted ads are placed by other third party sites, such as the Google Display Network. This means that your network and outreach expands so these potential customers can view your products mores. Your company’s exposure, therefore, increases.

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What Are Off-Site and On-Site Events?

Retargeting can be generally split into two subcategories: off-site and on-site events. Off-site strategies involve targeting ads towards users who have not previously interacted with your website. Thus, this strategy aims to recruit new customers.

Onsite involves those who have visited or interacted with your website/ products. However, they may have not clicked the ‘buy’ button just yet. What does this mean? This indicates that there are an array of different routes to tackle, either independently or at the same time. You could say these routes provides a more ‘targeted’ approach!

What We Offer

The differences between remarketing and retargeting only scratches the surface of why diagnosing an issue and finding the right marketing implementation is so important. Knowing when, how, who and what to do in this situation can be confusing and daunting. Also, there may be hidden benefits or hidden costs when it comes to digital marketing strategies like retargeting.
This is where we come in – here at Growthlytics, we know what we’re talking about – and we know how to make a change. If you want to find out more on how our company can help yours, read on!

Here is a brief overview of what we offer as a professional, dedicated brand. We are experts in the digital marketing industry, and our team equipped with years of experience in the industry can only prove that.

1. Visitor Conversion
2. Build you an asset
3. Building your brand
4. ROI and Costs
5. Already Converted Visitors

Visitor Conversion

Our retargeting strategy has been cultivated over many years, constantly adapting to new changes in the industry. It’s a robust, proven strategy, with cross-channel growth. We – love – numbers, and everything we do is driven by data. Our service utilises millions and trillions of data points to aid your company in understanding intent and preferences. Our service constantly learns and monitors what your customers are doing.

For retargeting, the outreach will focus on mainly those who have interacted with your online platforms before. There are also one-time visitors who may have not completed a purchase just yet. With this, our team will help diagnose not only your visitor pool, and if they are mainly one-time visitors, but also a tailored strategy to retarget ads for these individuals time and time again.

There is also an option to retarget advertisements to those highly affiliated with your brand with a more reasonable cost. This will highly increase your potential conversion funnel – and we’ll help you with that.
Our technique is legendary – we ensure each user has their individual and personalised online experience, to really capture new audiences. The solutions are easy to use, so we do all the backstage work for you. Not only that, but our services can be fine-tuned for your needs. It’s important to understand who is interested in your brand, and we let that drive the right implementation.

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Building Your Brand

Retargeting is a very common misconception. The lay audience tend to not know what it is and when an ad is a retargeted ad or a regular one. Most people will perceive your brand as a high quality and one that has a huge budget for ads if they think they see them everywhere. When in reality, theses were targeted for them.
What is the outcome? You gain trust and awareness in the right places. So, in this case, our team at GL can really help you build your brand, through those who are best fit for your company, through retargeting.

Higher ROI

If a campaign has an element of retargeting, this is becoming actually much more cost effective. Who doesn’t want to save, while targeting those most likely to purchase a product? Many marketing experts believe that retargeting is a golden strategy in ad display. However, this isn’t all sunshine and rainbows, attribution models can provide us with a more analytical insight to exactly how positive retargeting can be.

On the other hand, customer engagement can really increase drastically when retargeting ads. CTRs tend to increase three to ten times higher – when compared to the industry average. As retargeting costs – having many benefits, like higher CTR and ROI can really make the difference.

Therefore, the benefits are there, but this doesn’t mean to throw this strategy out there and see what happens. As mentioned, attribution models and other analysis can help use diagnose the cost benefit procedure. That’s why having experts on your side can really increase the effectiveness of any advertisement campaign, not to mention retargeting specifically.

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