— Full Service Advertising Agency
Does advertising your brand on social media fill you with dread? Do you feel it’s just another channel where you have to cut through the irrelevant noise, or simply a possible waste of your time?
Let us first tell you that we understand your concerns – it’s something that we hear quite often.
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Facebook has grown into an effective space for businesses to promote their brands. With a bespoke marketing strategy you can maximize the potential of this social media platform.
Get the most from your social media marketing strategy. Post regularly whilst avoiding over posting. Get deep insights into your images and posts with our sophisticated analytics services.
Most users class twitter as an informational and news based social media channel. It allows people all around the world to connect on the same topics in a simple and informative way.
Why Promote Your Brand With Social Media?
But what if we were to tell you that your audience sits on these platforms for much of the time that they’re online? Almost half of the world’s population use some form of social media, and a high percentage of these people have more than two different social media accounts.
So, rather than wondering whether you should or should not be on social media, the better question to ask might be, which social media platforms should I be using? There are many to choose from – the most obvious being Facebook, YouTube and Instagram, but also LinkedIn, Pinterest, Twitter, Snapchat, and the new kid on the block, TikTok.
All these platforms allow you to consume news, watch lifestyle videos, or simply catch up with friends, in whichever format you choose – text, video or images.The fact that you can advertise your brand on all of these platforms also gives you the opportunity to speak to your potential customers in all these different ways – which allows you to get as creative as you want to be!
Social media marketing can help you to either increase your brand awareness, drive sales and leads, or even just to tell your company story. All the major brands acknowledge the importance of social media, so if you need inspiration on how you can promote your brand, all you need to do is turn to the leader within your niche, see which social media accounts they use, and how they promote themselves. Look at which posts are generating the most interest, and see how you can adapt it to showcase your own business.
What Can Growthlytics Do To Help You Get Started On Social Media?
We first need to look at your industry, and decide as to which social media platform is most appropriate for you. For instance, if you’re a recruitment agency, then LinkedIn could be your first port of call. If you’re a videographer, you would want to promote your work on YouTube and TikTok. These examples are two of the more obvious, but there are many industries where your future customers could be found on more than just the one platform. So which others should you choose? More than likely, you haven’t got the time or resource to manage all of them, so you need to choose carefully. In addition, you need to ensure that whichever ones you select, need to be updated regularly. When people visit your social media pages, you don’t want your last post to be at Christmas, if it’s now the middle of summer!
Two Ways You Can Promote Yourself On Social Media
- Organic – this refers to all the posts you would place directly on your social media channel, whether it be text, videos or images. You don’t pay for this – these are updates that you provide which add content to your page. These posts are seen by your followers or subscribers, as and when they visit.
- Paid social – where you pay for your content to be shown to a wider audience. Using your most popular organic posts, you could use these as part of your Paid Social strategy in order to generate new fans or customers.
The two methods complement each other perfectly, and working in tandem, they can form a powerful social media strategy in helping to grow your business, regardless as to which industry you’re in.
— Social Media
Benefits of individual Social Media platforms
Probably the most powerful in terms of the scope it affords. Facebook has more data on individual people than any other social media platform – more even than Google! You may have checked in to places you’ve visited, or stated which people are in your family, and which are just friends; you may have shared when you got engaged, or moved house. Knowing all this means they can place you in Audience lists, which businesses can then target in order to find their most relevant audience.
The second most popular search engine in the world, after Google. It’s used a lot for “how to” videos, so if you want to be seen as an innovator, or leader in your field where people come to learn from you, this is a great way of generating trust, and new customers.
Typically a younger demographic lives here, mostly from teenage years to early 30s. If you have a business which is creative, or visual in some way, you’d do well to be promoting your business here.
A younger audience still, predominantly early teens to mid 20s. These might not directly prove to be your audience, but they are strong influencers who will persuade parents and carers to buy products on their behalf!
Not many business owners know that this is another channel where you can promote yourself organically, as well as by paid means. It can be more expensive per click than the others, but you are guaranteed to target the exact industries, and hierarchy of people within them, which means the targeting is highly relevant. Your chances of finding the people
interested in your services, is therefore significantly greater.
Looking to grow & scale your businesses? We blend strategic SEO with value driven content marketing, adding digital PR as the engagement driver.
Pinterest is amongst the most powerful platforms to both increase brand loyalty and sales.
With the correct action plan, Reddit can prove extremely valuable in a wider digital marketing plan
Why Choose Growthlytics as your Social Media Marketing Agency?
- We’re not just here to provide advice and guidance – we’re here to become an integral part of your team, and of your overall marketing strategy
- We’re consultative – we’ll take the time to understand your business and your objectives in order to formulate the right plan for your business
- We understand that every business is unique – we don’t have a “follow the herd” mentality. Our approach to your business needs will be fully bespoke.
- We love what we do – our social media managers live and breathe social media, with our fingers always on the pulse. We keep up with all the latest updates in order to maximise the opportunities that social media presents.
For more information on social media, and where you should start, call us today for a free consultation.
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