— FAQ

Frequently Asked Questions

Spotify Has A Range Of Resources For Businesses

As well as for the more creative among us. Artists never-before heard of, are now commanding a share of the limelight as people seek out new music experiences.

The same can be said for podcasts. When did you last feel as though you had time to listen to genuine insights, on a subject matter you were really interested in? When you consider how much downtime there is – that is to say, away from TV screens – you’ll find many hours in the day where listening to podcasts is realistically possible.

When we talk about social media, the first ones that may come to mind are Facebook, Instagram, and LinkedIn – but rarely does anyone mention Spotify as a social media platform. But why not? Some might say this is unfair. If I was to make a case for it to be considered in the same realm, I’d tell you it has the same functions as the others, where you can post and upload content, follow people or businesses, and like and share the content. In addition, as a contributor you’ve also got the metrics available to review your data, your audiences, and your level of engagement.

But Spotify won’t harbour any grudges. It’s already pushing out its message to businesses that their platform is not to be ignored, and with 130 million subscribers, businesses would be hard pressed not to give them some serious thought. The average user listens to around 25 hours, which should give plenty of time to squeeze in a few podcasts amongst the music!

Podcasts – The “What” and the “Why”

A podcast is essentially “radio on demand”, where people can either stream the content for immediate listening, or download it onto their phone, desktop or tablet, and listen to it at a more convenient time. One great function they have is the ability to alert you when a new podcast becomes available from the people that you follow.. This affords any business with a very simple ability to reach out to their loyal band of followers, without the need for a promotional message to accompany it – thus saving time.

Earlier, we touched on the fact that there are a range of options Spotify presents for aspiring thought leaders and creative to start building their own audiences – such as Spotify For Vendors and Spotify For Artists; but the one we’ll focus on first is Spotify for Brands.

A major benefit is that, similar to Google, people log in to Spotify on all their devices for the sake of convenience. This means that you’ll never lose any data with regards to where and how they are consuming their music and podcasts. For example, 68% of millennials stream their content on a mobile phone, while mums are 25% more likely to be streaming in the early hours of the morning.

With this level of detail about their users, it makes it easier to find the right audience to target, and improve your brand’s engagement.

Creating one podcast won’t be sufficient in building a community. Before you start, plan out a succession of podcasts that you will upload at regular time intervals – daily, weekly, or monthly. As your followers continue to grow, your data will tell you the most popular times of day when they are listening. Apply this new knowledge to the time of day most appropriate for your audience, and you may increase your listening times, as well as new fans.

If you don’t quite feel you have the time or commitment to undertake a new marketing strategy such as this, or you’d simply like a taste of it to see whether you’d enjoy it, you can always find podcasters within your niche and become a guest on their show.

Whichever route you decide, Growthlytics has all the tools and equipment you need to get started with your first podcast.

Email us at hello@growthlytics.net to book a free consultation.