— Voice Over
Voice over marketing
High quality Voice Over Marketing (VOM) strategies and campaigns for creating bespoke solutions to successfully promote your business brand.
Audio 5.53 Minutes
What is Voice Over Marketing?
You may be wondering what voice over marketing (VOM) is. Take a second to think about all the advertisements you see on social media, the telly, a public services announcement, video games, radio shows, audiobooks or even in shopping centres. There’s even voice over marketing in the local train stations! Especially for listening-only channels, such as advertisements on music apps, radios and podcasts, they rely solely on voice over work, and wouldn’t exist without it.
VOM involves the integration of human voice to help drive marketing strategies, sometimes being the only method in some marketing channels. VOM, therefore, is such a crucial aspect to the marketing industry, and utilised in a broad ray of different multi-media channels.
Text can only provide communication to a certain degree. We as humans thrive on nuanced interpersonal ques such as inflections in voices, the tone, the pace and the age and gender. So, VOM can really add that personal touch to catch the listener’s attention, and the question can lead to why VOM is so important to digital marketing.
Video Process Overview
Before you start any marketing project, you need to have an objective and a strategy that helps you achieve that objective. Video is no different. After the details have outlined in a detailed production brief, it will serve as the main source of direction for everyone involved in the process
After the planning part of the project is done, the fun begins. Actually, then the hard work begins.This is the part of the corporate video production process where the filming of the video or animation work will start. We do most of the heavy lifting here since we’ve got all the resources required, equipment, and manpower.
This last step is where all the hard work finally comes together into a finished product. The editing process can take a while, depending on your needs, and will require the expertise of a professional video editor. Our editor will cut together the elements of the video to ensure that it meets the visual standards and message outlined in the storyboard
What Video Output to Expect
Steve ( Growthlytics) has dedicated his career to Digital Marketing and his knowledge and skills in this area are second to none. These skills married with a solid knowledge of lead generation make him a huge asset to any online business.
US DIRECTOR AT MONEVO.COM
Corporate Video Production
Digital Video Editing
Why is VOM so important?
Think hypothetically you’re scrolling through your Instagram feed, what would make you stop and think for just a second? An enticing, engaging and enthusiastic voice? Or a dull, dragging, dreadful one? Professionalism is therefore also a key in setting up the right personality for your brand. With just the sound of the right voice, it can rebrand your advertisements almost completely. The right voice can even make that scroller stop for even just a second to listen to what product is being sold. You would be amazed how much human personality can be translated through just the tone of the voice, compared to videos.
People want to relate – and feel feelings. Text can do great things but adding an extra layer of a human voice can really drive that impact home. With the right voice, it can inflict passion, hunger, happiness, sadness and all other human emotions. With technology computer generated voices have become a new, modern strategy. You would be amazed what technological advances are out there. However, this isn’t not to be taken with a pinch of salt, with many businesses having regrets on trying to choose machines over humans. Think about having a deep conversation with your loved one: your voice drawls out, has quick stops and goes up and down constantly!
Trust is such an important emotion you want to cultivate as a company. Customers should be trusting in your brand, your products or services, and what you stand for. One example is using more localised voices for customers to feel more comfortable in digesting a message. We can really bring in the relating aspect again, which really testifies how important it is for customers to trust your business. What you don’t want, no matter how professional and well-thought out, is a potential customer to come across your ad campaign and hear a non-native speaker. This might not always be the case, but sometimes this can really add a sense of non-belongingness, which in the marketing industry world, is such a no-go.
You may now be asking yourself – ‘so what do I do now? I know what VOM is and why it is so important! But what now?’. Well, here at Growthlytics, that’s where we come in! Our team is made up of industry professionals armed with up to decades of experience under our belts. We put our clients first – and to us collaboration is key. Want to know more? Read on!
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What we offer
Here is a brief list of what we offer. For more details please keep reading!
- Auto-generated voiceover
- Human voiceover
- Voiceover and Video
- Project Management
We offer an easy, simple solution for your company to develop a new marketing branch – with automated voice overs! With an auto-generated voice over, it can really be as simple as a click of your fingers. This can be completed much quicker, and we can do all the work for you.
Like mentioned, the human touch brings voice overs to a whole level. This upgrade can really add that flavour text and computer-generated voice overs lack. If you want your company’s branding to really reach target audiences, this is the way to go. Furthermore, we’ll do the outreach for you to source the right voice, and according to your values and needs, we’ll find the right person for you!
Voiceover and Video
Want to really bring it up to the best level? The next upgrade is adding an extra level of personalisation and engagement to your marketing strategies. The video will match the audio perfectly, with a computer-generated animation.
Project Management Is Key To Us
Alongside our services, we aren’t just in it for results, we are in it for the long haul. We also want to help you develop your business strategies as efficiently as possible. According to how your company wants to play it, we’ll collaborate with you to tailor the perfect matched solution to address any gaps in your marketing strategies. We will support you throughout the entire process, depending on your company’s specific needs.
What to get in touch?
Please note, even during the Covid-19 pandemic, we are still running business as usual.
Please feel free to contact our team at firstname.lastname@example.org if you’d like to start a discussion on what Growthlytics can do for your company. Looking forward to speaking with you!
Let’s Start A Video Project
Crewe CW2 6EA