— Website Developers
We Build Websites That Win New Customers
Your website is an online representation of your brand, its values, and your professionalism. This is why it’s so important to get it right. But what do we mean by this, and how do you know when you have got it right?
Audio 4.12 Minutes
Our Approach To Website Design & Build
Let’s take a look at some of the key elements we always consider, that constitute a website with the capability of powering your business to the next level.
Website pages – consider how many you need. The more you have can impact the cost of building a website. You don’t want to clutter your website with irrelevant content – everything on the pages should have a purpose for being there. If not, then you can look to remove it.
The written word – is your content interesting and informative? Are you first writing about yourself and your company, or the benefits or assistance you can provide to a potential customer?
Content hierarchy – what should you be talking about first, on a website page, and how do you consider how to structure the content? You should always begin with how you can help, and why people should choose you over your competitors. That’s not to say you should compare yourself to others, but rather talk about your unique approach.
Imagery – look at the images that have been used, and their quality, in terms of whether they are high definition, or if there are any pixelation issues. A common issue we come across are on images where part of the background is white, yet the text that is overlaid is also white, and therefore part of your content cannot be read easily.
Company logo – ensure it’s recognisable in any size – often you’ll find that on social media platforms, the image can be reduced in size. Any intricate elements may be lost as a result. If you’re looking to rebrand, we can help.
Colour schemes – find a colour palette and stick to it. The colours should reflect your brand.
Calls to action – these are the buttons where you ask people to click on them in order that they go through to another page on the website, or to submit an enquiry, or to make a phone call.
Desktop vs Mobile – the majority of your traffic will likely come from people using a mobile phone, therefore it’s crucial to have a website that is optimised for mobiles, not just desktops.
Fonts and their sizes – within the web design industry, there are well-known guidelines we follow, in order that the text on the website looks trustworthy.
What to Expect
Steve ( Growthlytics) has dedicated his career to Digital Marketing and his knowledge and skills in this area are second to none. These skills married with a solid knowledge of lead generation make him a huge asset to any online business..
US DIRECTOR AT MONEVO.COM
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How long does it take for a new website to get traffic?
Customer journeys – have you defined a clear path through your site for people to follow? Are you encouraging them to spend more time on your site, or to buy more from you? Without a customer journey, you won’t be maximising your opportunities.
User Experience – does the website load quickly? Are there any issues with your current website – perhaps a broken page, or the shopping cart isn’t working properly. Our rigorous testing of sites prior to launch ensures that your website visitor receives the best possible experience, and across all devices – mobile phones, desktops, and tablets.
Websites Built to attract Quality Converting Customers
Testing – in addition to the above, we also review your new website on different browsers, such as Google Chrome, Firefox, Safari, Internet Explorer and more. Each browser can render your site differently, so we always ensure a full review, prior to going live.
Hosting – we have packages to suit your hosting needs. The monthly cost will depend on the size of your site, as well as other factors.
Tracking – now you have a website upgrade, you need to start tracking what people do, and what actions they take, when they come to your site. Doing this will help you to understand your audience better. Which pages keep them on site for longer? Which page do people most frequently leave? Have they contacted you or made a purchase? These are just some of the things we can track, which will give you greater insights over when, where and who you should be targeting. This forms the basis of your marketing strategy, which you can read more about right here.
Let’s Start A Project
Crewe CW2 6EA