Many people ask us “What is an ecommerce website”? Put simply, it’s just a website that allows its visitors to make a purchase online, through a secure checkout facility. This isn’t just limited to products – you can generally purchase services as well.
With all the issues that Covid-19 has brought to companies worldwide, providing the ability to buy online has never been so important to securing sustainability, and even growth. Online sales reached an all time peak in the UK, with a 27% comparative increase from 2019 to 2020 in April and May. The biggest losers from what we can make out, are Primark. Despite selling billions of pounds worth of goods each year, their sales have dropped to zero during the pandemic, as they do not have an ecommerce website! Their reasoning behind it is that they are a discount retailer, and having to incorporate a fleet of trucks or add shipping costs, would go against their business model of providing quality products at a low price.
Audio 6.55 Minutes
— Online Shopping
How has Online Shopping changed in 2020?
As you’d expect, there are some major winners, and also some big losers. Apart from food sales reaching record levels, which is the more obvious example, children’s clothing has also seen a big bump in sales, up by over 150%. On the flip side, new car sales have seen an 89% drop in May this year compared to 2019. This is the car industry’s worst performance in nearly 70 years.
According to a recent survey, around 20% of all UK shoppers have said they would be happy to increase their online spend in the future, thus decreasing their reliance on physically visiting a store. This will surely become the “new normal”; after all, it ticks the age-old boxes of “saving time and money”. No petrol to travel, no parking fees, no downtime spent travelling and walking – what’s not to like?! The older generation, being as they are the most at-risk of contracting the virus, have had to get to grips with going online, whether that be through creating an online bank account or making their first foray into setting up an account and purchasing something online. The more that the population gets used to doing this, the more trust they will have to continue to do it.
While this sounds bleak for the high street, it just means that many retail stores will have to adapt in order to survive.
And it’s for these very reasons that owning an ecommerce store is going to help sustain your business more now, than at any point in time.
Create a clear business model: Before launching your store straight on the web you need to have a clear vision for where you want to business to go. This includes what products you want to offer, a deep knowledge of your industry, competitive analysis, who your target audience is and how to attract them, goals etc.
Outline your product path: Once you are happy with your business plan it is time to sketch out your product path. This includes things like where will inventory be stored? Where are the products manufactured? How will sales be handled? What is the payment structure? And more.
Choose which technologies to use: You’re now ready to put your business online. Don’t rush this part, it is important to consider all your technical options before launching your e-commerce site. There is a wealth of opportunities to choose from and often the right choice varies depending on individual circumstances.
What to Expect
Steve ( Growthlytics) has dedicated his career to Digital Marketing and his knowledge and skills in this area are second to none. These skills married with a solid knowledge of lead generation make him a huge asset to any online business.
US DIRECTOR AT MONEVO.COM
What do you mean by e commerce?
What are the advantages of ecommerce?
How does an e commerce website work?
How much does an eCommerce website cost?
Is e commerce still profitable?
How can you get started with building an E-Commerce store?
While many of us look to try and create an online store ourselves, it really is not as easy as some might suggest. How difficult might you find operating a store that has several hundred items? Do you add them one by one, or can you upload them in bulk? How do you know how much stock you have remaining, and how to keep them informed of delivery times?
And for the website itself, do you know the best processes of how to increase the average order value in order to make your paid marketing efforts more cost effective? Which social media platforms do you use, and how do you know which one is contributing to the most sales?
These are all very valid questions, but only a fraction of all activities that are required to build and grow your company. Equally, you could turn to eBay, Amazon and Etsy among others in order to showcase your products, but they will always take a cut of your profits. Owning a website is key to minimising the amount of companies with whom you have to share your profits
While it’s true that yes, anyone could actually build a high converting website and create powerful marketing campaigns, but how much time do you have to start learning this from scratch, versus the need to service your existing customers? Even for the most seasoned web designer and marketer, this would take much time and effort to deploy.
This is where Growthlytics can help. We have a team of ecommerce experts who can ensure that your money is well invested, into an ecommerce store that will encourage sales. We’re not just here to provide you with consultations; we integrate more fully with you in order that we are integral to the success of your business.
Here’s What You Can Expect From Us
First and foremost, we don’t only look at the aesthetics of a website – the most important thing to think about is functionality. How will it encourage people to spend more? Is there a defined path through the site that makes it easy for people to find what they need? How easy is it to add products to a shopping cart, or to add or remove products from it?
We also look to ensure that the website’s user experience is as good on a mobile as it is on a desktop, or tablet. Google now crawls mobile versions of a website first, so the time it takes to load a web page needs to be fast, and navigating around the site needs to be easy.
The websites we build are accessible by you – which means if you have a new product, or a blog post to upload, you don’t need to wait for someone else to do this for you. While we can of course do this, the option is there for you to take control, if you prefer. We will also give you a user guide on how to perform some basic actions that means your website is always as up to date as you need it to be.
Improve Your Checkout Process
If your checkout process needs to be a little more customised than one that is an off-the-shelf solution, we can do that too.
We can upload all your products in bulk, which means no more manual handling of individual products, and saves a huge amount of time.
From logo design, to website design and build, to all forms of digital and email marketing, Growthlytics is truly a one-stop shop for all your ecommerce needs.
Over the last 20 years, we’ve built literally hundreds of ecommerce stores. So if you’re looking for an ecommerce website that can outperform those of your competitors, you’ve definitely come to the right place.
Contact us now for a free consultation – we look forward to getting started!
Let’s Start A Project
Crewe CW2 6EA