Leaders In WordPress Development
Many businesses that start life using website platforms such as Squarespace, Wix, Drupal and others, often find themselves migrating to WordPress at some point. This is usually considered to be an upgrade. Why? Mostly because it’s considered that Search Engine Optimisation (SEO) works better when using WordPress, so you’re likely to yield better standings in search results.
Audio 6.44 Minutes
Who Uses WordPress?
There’s barely an industry or niche that doesn’t use it! Regardless as to whether you’re just starting out or a serial entrepreneur who requires more complexity, WordPress caters to absolutely everyone. To name but a few of the more well known companies or celebrities that use it, there is The Walt Disney Company, Mercedes Benz, Time Inc., Katy Perry and Usain Bolt.
In 2020, WordPress makes up around 36% of all websites around the world. This equates to an estimated 455 million in total!
Installing WordPress: Installing WordPress is relatively easy due to its low system requirements, this is what makes the site so popular. Once installed the site provides instructions on how to navigate the dashboard.
Creating your WordPress content and optimisation: You can publish content, pages, themes, plugins into WordPress to tailor it just to your needs. It is important that you optimise your WordPress site to ensure you maintain and grow your customer base. This could include things like page loading speed, image quality, implementing a content delivery network, and much more.
Updating WordPress: The final step ensures that you are keeping your WordPress site safe by constantly updating it with the latest version of WordPress themes and plugins.
What to Expect
Steve ( Growthlytics) has dedicated his career to Digital Marketing and his knowledge and skills in this area are second to none. These skills married with a solid knowledge of lead generation make him a huge asset to any online business.
US DIRECTOR AT MONEVO.COM
what is wordpress?
What is WordPress used for?
What kind of website can I build with WordPress?
What are the advantages of WordPress?
What can be done with WordPress?
So Why Is WordPress So Popular?
For starters, it has such a huge range of features and plugins that take away a lot of manual labour, thus catering to people at both ends of the spectrum, whether they are developers or just starting out learning the platform. There is a choice of free themes as well as paid ones – probably the most available from any one website provider – so you can choose whether to have a simple one page website, or one that is significantly more complex.
Website developers love it because of its clean code. They can create a site from the ground up, without the need for themes, which gives the opportunity for a website to be fully bespoke, depending on the needs of the business. Quite often, we’re asked to link up a website to a company’s in-house CRM. What this means is that, if for example, you sell products and you stock them in a warehouse, you’ll need to know what quantity you have remaining, each time you receive an order. This seamless integration between sales and fulfillment removes all the headaches associated with manual stock checks, thereby keeping your customers happy. One thing to avoid is disappointing your customers, when you reluctantly have to apologise for something being unavailable.
eCommerce websites are online stores where you can take payment for goods and services. Because of this, you need to have a security (SSL) certificate to protect your website from fraudulent activity, as well as the requirement for a payment gateway to be set up between your website and your bank, in order that you can take payments from your customers safely, and without falling foul of the law or GDPR.
WordPress has a free plugin available that opens up eCommerce capability, called WooCommerce. To gauge its popularity, research shows that WooCommerce makes up just over 25% of the top million eCommerce websites around the world, with its nearest competitor being Shopify, which makes up approximately 20%.
Why is this? Well, again, WooCommerce has all of the same scope of functionality as regular WordPress does – user friendly, use of paid and free themes, as well as the capability to build something fully customisable. In addition, its basic features provide an off-the-shelf solution which means its ready to use as soon as it’s been applied to your WordPress website.
Wide Range Of Tools
Typically, the more functionality you add to a website, the more cost you’re applying. For example, if you want to provide the ability for people to book a class online, you need a calendar, the ability to block out sessions which are full, and a method of payment. While it’s tempting to scale back the cost of development for your website, many people forget or overlook whether the increased functionality will cater for a larger return on investment. Let’s use this same example; how much time would you save on the phone speaking to clients and booking them onto your course, and then taking payment, in comparison to letting them do it themselves? This is precious time you could be using to build your client list, increase your service offering, or even just ensuring you have some downtime.
— Get Started:
What Do You Need To Get Started?
If you have an existing business, you can easily migrate your website URL from your existing website providers over to WordPress. If it’s a new store, you’ll need to come up with a name for the site, and pay around £12 per year for this domain name. With either of these situations, you’ll need to pay for hosting, which can cost as little as £10 per month for a website with a low number of pages, to around £60 per month for a website with a significant amount of pages or products.
As highly experienced WordPress developers, Growthlytics will consult with you to discover everything your business might need to gain a strong foothold online. Part of this process is finding the right plugins for your business that assist with, for example, search engine optimisation, shopping carts, online bookings, data analysis, and so much more. Some plugins you will need to pay for, but there is a huge range of free plugins available too.
As you would expect, we ensure everything is mobile friendly. This means that product images, and the size of the text and call to action buttons, are easy to read on mobile phones and tablets, effectively eliminating the need to pinch and zoom. With purchases and bookings now so frequently being actioned from mobiles, we also look at the customer journey and the user experience. The ease of navigating around the website, and finding what they are looking for with ease, encourages a higher proportion of your web traffic to interact with you, whether via a contact form, phone call, or online purchase.
Leading WordPress Solutions
Growthlytics has built hundreds of websites spanning the last 15 years, so you can guarantee that we truly know how to create powerful websites that convert more website visitors into customers.
Contact us today to ask us for examples, and book in your free consultation to get started!
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