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Digital Marketing

Training Courses

So you’d like to get started learning some of the best digital marketing techniques? Excellent!

You’ve come to the right place, because we can help you with every aspect of the marketing mix, including;

Pay Per Click (PPC)
Search Engine Optimisation (SEO)
Social Media Marketing – both Paid and Organic strategies
Conversion Rate Optimisation (CRO)
User Experience (UX)
Content Marketing
Analytics Training

Who Is This For?

All of our courses cater to whatever level of learning you’re currently at, and apply to you whether you’re a business owner, sales manager, marketing executive, or even someone who is looking to explore a career in digital marketing. There’s something here for everyone who is willing to learn and take the next step in their career or business.

But we’re not just here to talk at you – quite the opposite! Our courses are fully interactive, which means that if you’d like to pause to help consolidate your learning at any point, we can do that. These courses are packed with engaging and relevant insights into the world of marketing, and without doubt, you’ll feel inspired and hungry to learn more after you’ve completed each course. Our facilitators deliver the training with passion, humour and a fully rounded knowledge of the subject matter. This is no stuffy classroom-style training – it’s immersive, enjoyable and rewarding!

Training

Areas Covered

What Will You Learn?

Pay Per Click (PPC) Training

We always say that if you’re going to start advertising on Google or Facebook, and you have no prior knowledge, always ask a professional to set it up for you, because if you don’t, you’re almost guaranteed to lose money from the outset.
Our PPC training courses will give you the right skills to be able to set up an account using the right techniques, ensuring maximum efficiency with your budgets. We’ll share best practices on how to structure an account, how to find high converting keywords, and how to optimise your campaign using data that is specific to your adverts and your website. Data is only as good as the person interpreting it, in order to tell a story about the campaign’s performance. We’ll share with you our own unique way that we use data to boost profitability.

Services

Training

What We Offer

Search Engine Optimisation (SEO) Training

SEO is the heartbeat of any long term marketing strategy, and definitely not one to be ignored. It covers a range of activity, using on-page and off-page strategies, such as link building and blog posting. Some of this work is quite technical too, but we’ll help you navigate round this in a manner that is clear, concise and easy to understand. Google regularly changes – or at least, modifies – the goal posts, but you can be sure that our finger is on the pulse. Our training courses evolve in line with Google’s algorithmic updates, so you can be guaranteed that everything you learn is bang up to date.

Social Media Marketing – both Paid and Organic strategies

The amount of people you reach organically has declined in recent years – Facebook stated that people typically don’t want their inbox to be flooded with corporate or sales messages. So how do you get through to your intended audience? We’ll run through the benefits of posting company updates, as well as deciding on what posts to “Boost”, and what type of adverts you should be running as part of a wider and more comprehensive Paid Social campaign. With so many campaign types available on Facebook, you need to know which will provide the most engagement, or the highest return. But let’s not just focus on Facebook – we also offer training on LinkedIn, Instagram, Pinterest and more.

Conversion Rate Optimisation (CRO) Training

Now, here’s an interesting one.

CRO – it’s either overlooked, or it’s just that people aren’t aware of it. With so much focus on Google, Bing, Facebook and Instagram for the most part, there’s a general assumption that in order to increase sales, you need to spend more money with them. But… what if you could learn some techniques that could increase profits, while spending the same, or perhaps less? Sounds crazy, right? Well, on this course, you’ll be unearthing some real secrets of the marketing industry.

This is one course not to be missed.

Training

User Experience

User Experience (UX) Training

UX is a huge term within the marketing arena. One of the key elements to any high performing website, a good user experience is critical when looking to drive sales and enquiries. How easy is it to locate the information or product on your website? With attention spans and patience at an all-time low among the general populous, having a website that is slow to load or contains broken pages will only drive your would-be customers into the arms of a competitor. All your hard work and marketing spend is wasted. So, let’s get you powered up to become a UX expert!

Content Marketing Training

What’s your English language like? Can you write creatively, with gusto, and can spell perfectly? Luckily, spelling is an issue that can easily be addressed and corrected using any online tool, but creative writing is a skill that needs to be honed. Your message needs to appeal to your target audience in a way that communicates with flair, confidence and relevance. More importantly, it needs to encourage conversions. We’ll share our best practices, including power words that boost sales.

SEO

SEO Training

Analytics Training

This is the glue that binds everything together. Data is a powerful tool, and if you’re to grow a business, you need to understand your data. There’s such a lot that you can sift through, but we trim the fat and point you straight to the information that will help make the most difference, and will help steer you in the right direction. Many of the best business decisions come from analysing data, and on this training course, you’ll learn exactly how to do that.

Why Choose Growthlytics for your Digital Marketing training courses?

Our people are among the most knowledgeable and passionate in the industry. We combine effective training with high levels of interaction, and we’re a very personable bunch who you’ll enjoy partnering with.

Contact us today to get started!

Portfolio

Growthlytics Training

Project 1

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Project 2

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Project 3

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Clients

leading companies we have worked with

“Growthlytics strength is in his knowledge and processes of digital tasks – there’s not a question you can ask them that they doesn’t know the answer to. Focused and driven by passion for the industry, they truly are Subject Matter Experts, from whom I’ve learned a lot. First, they gains depth of insight from business owners to determine “What does success look like for you?”, then they create a strategy that best supports the business goals bespoke to that business, to help accelerate growth.
They been in the industry for many years, and covered a wide variety of industries”

Matthew Fowell

MNA Digital (Midland News Association)

 

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Growthlytics
Rail House,
Gresty Rd,
Crewe CW2 6EA

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hello(at)growthlytics.net
01270 586400

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