It is important to note that SEO does not lead to high rankings over night. The initial few months will involve making updates to your website and waiting for search engine spiders to crawl and index these changes. How quickly your website will rank for specific keywords will be dependent on several factors: your website, the crawl frequency of the spiders, and the amount of work required. This is typically between 3 to 9 months to see new rankings.

Typically, an increase in traffic to a website directly correlates with an increase in rankings. Although, keep in mind that new rankings may not result in increased traffic instantly, it can take a few months for updates to be completed for spiders to crawl and index the website, in order to obtain influxes of traffic.

Once you have ranked for related keywords in search engines, it does not necessarily stay at the top forever. This is because search engines are constantly evolving and updating their algorithms, which can lead your rankings to change. Therefore, maintaining your current rankings is just as important as getting new ones. If you do not continue your SEO after you have ranked, it will likely result in a rapid loss of rankings.