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 Social Media

Training course for Social Media

If you want to learn how to be a social media advertising expert you have come to the right place. At Growthlytics we have a training course specially designed to teach you advertising on social media platforms where your target audience spend the most amount of time. In our full day course you will learn the ins and outs of this practice.

In a social led world, both business to business and business to consumer brands are increasing their paid social media advertising budget exponentially in order to keep up with growing trends. These adverts help businesses reach their target audience to help the wider picture if meeting business objectives.

Both business to consumer and business to business brands are increasingly using paid social to help them reach their target audience in order to achieve their business and marketing objectives. This full day social media training course with Growthlytics will help you start advertising on social media 4 main channels. These are Facebook, Twitter, Instagram and LinkedIn.

Who will the social media training be delivered by?

Your training course will be led by one of our social media experts who will help you with the basics of target audience building for each platform. In addition to this, you will be taught how to set up ads in an efficient format as well as understand best practices around setup and structure of a social media campaign. Each of these skills will be taught per advertising channel e.g. Facebook.

The expert will help you understand how to reach your target audience on the basis of data signals. They will also deliver a step by step guide to successfully building an audience.


Social Media

Where is Growthlytics social media training based?

Each of our social media training sessions run over the whole day from our central training hub based in Crewe, Cheshire. This training hub is in a central and convenient location based right next to the railway station. But, if this isn’t convenient for you, we are willing to arrange training sessions for groups at your business premises.

What exactly does the social media training course consist of?

Firstly, who is this training course aimed at? This social media training will be ideal for anyone who wants to learn the ins and outs of setting up advertising campaigns. These campaigns will target the marketing of your business. This course will deliver the basics of social media advertising to business owners and individuals with digital marketing roles.

Social Media Process Overview


Determine What Social Media Marketing Skills You Need To Improve To Increase Sale

Examples of social media marketing skills include trends and innovations in 2020, paid vs organic media, the landscape of paid social, the state of paid social, how the use of each platform is strategic, how to plan paid campaigns, the workflow of paid social, informing your campaigns with data, target audience building, understanding customer personas, differentiating data signals and types, ad formatting, the difference between types of ad format, how user behaviour relates to format, setup and structure of campaigns, platform specific ad structure, campaign building in for each platform and how to write up insights into social media.


What Training Service Would You Prefer?

At Growthlytics we provide training in-house, online (30% off) or alternatively in your offices.


Let’s Get Started

Enroll onto your social media marketing training program here.



Skills You Will Gain

Following this training course, individuals will leave with the following skills:


  • Understand how organic and paid social differ
  • Demonstrate how each platform plays a different role
  • Establish and build a social media audience
  • Appropriately match creates to advertising
  • Follow industry best practices within social media advertising

The social media training course offered by Growthlytics is based on specific chapters. These include:

social media training

  • Social media introduction
  • Trends and innovations in 2020
  • Paid Vs Organic media
  • The landscape of paid social
  • The state of paid social
  • How the use of each platform is strategic
  • How to plan paid campaigns
  • The workflow of paid social
  • Informing your campaigns with data
  • Informing your campaigns with insights
  • Target audience building
  • Understanding customer personas
  • Differentiating data signals and types
  • Ad formatting introduction
  • The difference between types of ad format

social media training

  • How ad format relates to ad objectives
  • How user behaviour relates to format
  • Setup and structure of campaigns
  • Platform specific ad structure
  • Campaign structure importance
  • Campaign building in for each platform
  • Importance of correct campaign structure
  • Best practices for creatives
  • How effective is each campaign
  • Important metrics in social media
  • How to write up insights into social media

Training course for paid social media advertising

This full day course will provide you with the knowledge and insights you need to become a successful paid social media marketer. For mastering the basics of Twitter, Facebook and LinkedIn adverts, you’ve come to the right place.

Overview of the paid social media training

In a mobile-first world, we are seeing an increasing amount of focus on social media apps. This focus suggests these channels to be a results-orientated methods of digital marketing success. Many stories on paid social media campaigns are in amongst our weekly headlines, but the problem is that companies don’t understand where this outlet fits into their wider marketing plan.

In addition to this, businesses also often don’t know which channels to offer, who should be controlling them and how to incorporate them into their wider marketing strategy.

Advertising platforms of social media update and change almost daily, and with regular new features, it’s hard to keep up! Many types of professionals have taken this course in the past including freelancers, in-house marketers, groups at digital agencies, start-ups and charity professionals.

Each attendee has provided overwhelmingly good feedback. Many of these professionals have stated the guidance, strategies, tips and tricks taught on this training course have been able to be implemented immediately.


SEO Training

Paid social media training course content

Due to the previously mentioned frequency of updates in this sector the content included in this training is updated regularly. Here at Growthlytics, we ensure that all innovations and trends in this sector are included. Following this, there are a range of supporting tools available after the training itself. All tips, whitepapers and research is shared with each course attendee after the training.



PPC Course

Paid social media training topics

Starting with the basics, Growthlytics will highlight to you the key differences between each platform and explain its inner workings comparatively.

Tracking Pixels

  • What are tracking pixels and their importance
  • How to implement a pixel from Facebook
  • How to implement a pixel from Twitter
  • How to implement a pixel from LinkedIn
  • Debugging pixels
  • Pixel best practices
  • Marketing funnel

When beginning to implement paid social media it is important to understand the difference in social media channels and how they can fit into your overall marketing plan.

Your audience will also be a key area of focus

    We will develop your target market alongside a list of teachings, such as:


    • Audience insight and development best practices.
    • Where to gather information on your audience
    • What sequential advertising is and how to set it up
    • Best practices and audience availability on Facebook
    • Best practices and audience availability on Twitter
    • Best practices and audience availability on LinkedIn
    • Hands-on support on current clients and campaigns

    Ad types and how to structure your account

    This course will provide you with guidance and information of best practices in structuring your social media campaigns. In addition to this, you will also introduced to the following:


    • Understanding and exploring ad objectives
    • Gaining insights into ad formats for Facebook, Twitter and LinkedIn
    • Guidances on what works and what doesn’t
    • Being sure to match each ad to its objective
    • Learning how to expand your audience
    • Learning how to grow your campaigns
    • Insight into which audiences should be built and why
    • Undergo an existing account structure review
    • Providing recommendations for account improvement
    • Researching and developing your audience

    Technicalities of social media practices

    In addition to differentiated audiences and channels best practice you will learn the technicalities of setting up a campaign and continuing to optimise it. This will be delivered through a range of techniques such as:


    • Taking into account best practices on account naming and structure
    • Using dynamic creatives to split-test campaigns
    • Using dynamic language optimisation to reach a global audience
    • Best practices regarding budget optimisation
    • Specific allocation for social campaign budget
    • Sharing a range of necessary tools

    During this paid social media training course, Growthlytics will run through the best paid and free tools to optimise any campaign going forward.

    Your training guide to unlocking paid social media

    If you need new ways to promote your services, product or brand, this course is fantastic. Not only will it teach you the foundations of paid social media advertising but also the avenues which can be opened up when it’s used correctly.

    Targeting a specific desired audience will help you gain understanding and experience on all platforms of social media, mainly Facebook, LinkedIn, Twitter and Instagram. Each session will teach you different skills from setting the campaigns up to how to track the effectiveness to deliver results.


    Social Training

    So, what exactly will I learn from this social media training?

    When you have completed this training course you will be able to:

    • Incorporate and tailor your paid social media strategy into your wider marketing strategy
    • Highlight objectives within your business so you can apply them into your marketing funnel
    • Build paid social media campaign structures that are effective
    • Highlight key existing audiences alongside potential audiences
    • Optimise your campaigns based on an analysis of performance

    Am I suitable for this social media training course?
    This training course with Growthlytics has been designed to tailor for your individual needs. Whether you have a basic understanding of each social platform and want to learn more, or whether you have a good level of organic and paid social media understanding and want to develop your skills to an advanced level.


    Our Latest Work

    Project 1

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    Project 2

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    Project 3

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    leading companies we have worked with

    “Growthlytics strength is in his knowledge and processes of digital tasks – there’s not a question you can ask them that they doesn’t know the answer to. Focused and driven by passion for the industry, they truly are Subject Matter Experts, from whom I’ve learned a lot. First, they gains depth of insight from business owners to determine “What does success look like for you?”, then they create a strategy that best supports the business goals bespoke to that business, to help accelerate growth.
    They been in the industry for many years, and covered a wide variety of industries”

    Matthew Fowell

    MNA Digital (Midland News Association)




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